For more than 17 years, skateboarding has been Paul Rodriguez's passion and his life.
To create his own board brand and have a chance to be a part of skateboarding beyond just being a pro skater is a dream come true to him.
So after nearly 10 months of silence, he's excited and proud to announce the arrival of Primitive Skateboarding.
"Thank you to all the fans and I hope you enjoy what is to come from us!" -Paul Rodriguez