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July 2014


Warning -- rant about Nike and skateboarding ahead: Don't read it and then complain in your comment that I'm just ranting about nothing. It's something to me.

I understand that business is business, and there are cultural differences in the way business is conducted. But when that business is skateboarding, I believe that the culture of skateboarding should remain constant. And when one "skateboarding company" blocks permits of another in the name of business, that's really screwed up. Yet this is what Nike did. Nike has a relationship with the government of Mexico City because they've done some good work there, including recently building a great skatepark. But to block a permit for Emerica to gather at Monumenta a la Revolucion because they can -- because they have pull with the government due to money they spent on a skatepark -- is so counter-intuitive it makes me wanna throw up.

Emerica is in the city promoting skateboarding, building spots, providing DIY education, working with locals to repair and improve existing skateparks, and generally doing what they could to empower the kids who skate in the city. Requesting that a permit be denied because of the money they spent was bad business and bad for skateboarding. It was good for Nike, I guess, but not for anyone else.

And I suppose that sums up why I don't like the brand Nike SB so much. They do what is good for them, and if it's good for skateboarding, cool, but if not, that's cool, too.

PLEASE NOTE: I very clearly understand the difference between skaters who ride for Nike and the policies of the company. I have a very good friend who rides for Nike, and I have a lot of long-time buddies and acquaintances who do as well. I don't have a problem with people who get paid from Nike or who wear the shoes.
I do wish that skateboarding was unified enough eight or ten years ago to have been able to keep the outsiders out and to have avoided being bought by the sporting goods companies. But wishing that is fruitless. It didn't happen.

I also kinda wish the younger generation of skateboarders could experience the feeling of being a true outsider that yielded skateboarding companies who remain in skateboarding through thick and thin, not because it's business, but because of the void that would emerge in their hearts and stomachs if they weren't involved in skateboarding.

I think it's important for skateboarders to know that Nike has done this. It wasn't Nike Mexico or some group of people who might claim they don't represent the global group -- it was Nike SB, Beaverton, Oregon, USA. Asking that a permit for a skateboarding brand not be issued.

When you buy Nike products you are supporting a brand that not only doesn't support other brand's skateboarding events, but actively blocks them. Is that how you, as a skateboarder, want to spend your money?

- Mark Waters


For sure, you will always be ready to "Roll out!" with these on! It's the Transformers X Osiris skate collab shoe that's available in 2 versions - the autobots and the decepticons. Both feature transformers logos, synthetic leather & mesh upper materials, light-weight padded tongue & collar, FLX VLK sole construction,
blown EVA RE-UP Insole w/ full latex, a rubber outsole for wear, durability & ideal performance. The shoes are available at osirisshoes.com and at exclusive Osiris retailers. Highly limited, grab a pair before they are gone. $78.


The Mogan 3 Mid is a mid-top lifestyle skate shoe that looks pretty dope. It's available in various colorways and is the shoe worn by Augustus Waters in the movie The Fault In Our Stars. Its upper is made from a combination of Suede, leather, and lightweight mesh materials. It features a Lunarlon foam encased in a Phylon midsole provide ultimate lightweight cushioning, razor herringbone tread pattern for flexibility and traction in the outsole. $50.

Nike SB Mogan 3 Mid - Augustus Waters Shoes in #TFIOT

Nike SB Mogan 3 Mid
Nike SB Mogan 3 Mid - Augustus Waters Shoes in #TFIOT




For me, a clean pair of skate shoes with a unique colorway and classic colorblocking is the best. Just like this Nike SB Dunk Low Medium Olive/Turbo Green that just arrived months ago which has been sell out in a matter of days. It's your lucky day if you weren't able to snag a pair when it was originally released as it's now available at CSS (full size run). What's more is that it's on sale, $15 off retail. Medium Olive dresses most of the shoe with a Turbo Green swoosh and accents on a black base. The mixed materials may make this not the most ideal shoe for the griptape, but a definite winner for casual wear. Want another look? Hit the jump with us to get just that and then purchase these Dunks for yourself from CSS. $70.





The  “J-Pack” showed up with its Air Jordan like version, and before that we saw the BBTYS looking “Valentines Day”.Laser Crimson has been getting the headlines, and now its latest target is the Nike SB Dunk Lows. This new laser crimson/team red version shows a unique combination between the nickname’s hue and a base in the same category. The Nike SB Laser Crimson Dunk Low is painted red with a black leather Swoosh and a white midsole that interrupts the red party for contrast. $75.




MKRdezign

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