Nike, a very well known shoe merchandise gives us the power to customize or redesign our favorite Nike shoe via their NikeID service. Now, kicksaholic around the globe have the power to choose the colors, materials, and their own NikeID tag on their shoes. This provides sense of uniqueness which is really cool because we can now have our own shoe designs even without taking a footwear design course. Cool huh? What’s more is that designing your own Nike shoe is as easy as 1,2,3. Simply follow the step by step procedure in the NikeID website, and you are good to go.
Implications - This post will promote the use of NikeID and further widen the brand’s sales by giving their consumers the freedom to choose their own design of shoes.