MANILA, PHILIPPINES - The overflowing number of products out in the market makes it almost impossible for Filipinos today to decide what the best ones to buy are. Now that the Christmas season is fast approaching, every consumer is faced with a streamline of options from the latest electronics, stylish clothing, fast moving consumer goods, and even in demand sensational items.
Lazada (www.lazada.com.ph), the Philippines’ One Stop Shopping and Selling Destination, knows the trendiest products out there to be enjoyed by consumers online. In a study conducted by Lazada, Bluetooth watches, GoPro action cameras, laptops, drones and smartphones ranked as the top products preferred by Filipinos to have this Christmas. Filipinos nowadays search for unique finds that are hot, sensational and at the same time worth the money. The infograph below illustrates the rest of the findings.
Lazada, with its nationwide delivery, makes these products accessible to Filipinos whether they’re in Luzon, Visayas or Mindanao. What makes shopping at Lazada even more advantageous is that you don’t have to experience the heavy road congestion going to the mall in order to purchase what you want. Also, you can buy products and have them delivered to your friends and loved ones wherever they are in the Philippines. And if you’re still thinking of which products are best to give to friends in other parts of the country, below are Lazada’s best-selling products per region.
55% of Filipinos spend most of their time browsing and researching for products which could potentially catch their interest. In this case, where the consumer doesn’t have anything specific in mind, browsing through categories could help with their purchase decision. Finding the best product within the category list is essential in choosing the right Christmas gift. In a comparative research of Lazada, we found out that for both Google and Lazada, the top-searched categories are Mobiles & Tablets and Computers & Laptops. Below are the top categories per platform.
Filipinos have truly engaged themselves in the wireless world. Lifting data from Google, 65% of Filipinos are actually online shoppers. Filipinos have wide access to the internet with 5 out of 10 being online daily. They usually course their online activity through mobile (the highest), followed by computer and tablet. Lazada has an available platform for each of these means to access the internet and the online shopping community. Filipinos start researching for ideal Christmas presents online as early as July and reaches its peak by November. Moreover, Filipinos consider these top three attributes whenever they shop: (1) value for money, (2) price, and (3) quality - all of which are trademarks of what Lazada has to offer to every consumer.
Filipinos are truly one of the trendiest shoppers. With all the best products and deals in store for them, it is a matter of choosing the best product to give this Christmas. The Filipino Christmas online shopper is not only the best giver but also awaits to receive the best gifts s/he could get during this most wonderful time of the year.