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CONCEPTS X NIKE DUNK LOW PRO "PURPLE LOBSTER"

RENOWNED LIFESTYLE BRAND CELEBRATES TEN-YEAR ANNIVERSARY OF ORIGINAL COLLABORATION WITH NIKE SB RELEASING “PURPLE LOBSTER” DUNK ON DECEMBER 14, 2018.

CAMBRIDGE, MA (December 10, 2018) - To mark the ten-year anniversary of the original Nike SB Red Lobster, international lifestyle brand and retailer, CONCEPTS will pay homage to it’s inaugural Nike SB collaboration with a bold new addition to the series: CONCEPTS x Nike SB Purple Lobster Dunk, set to be released on December 14, 2018.


Concepts x Nike SB Dunk Low "Purple Lobster" 


Since 2008, CONCEPTS x Nike SB collaborations have been lauded by the sneaker community. The iconic partnership began with the launch of the now famous Red Lobster SB Dunk, followed by an equally sought after Blue Lobster one year later. CONCEPTS’ Creative Director, Deon Point, is honoring the originals with this commemorative release: “What Nike SB did in the beginning still resonates with our current consumer. We felt compelled to pay homage to a defining moment for our brand. Mixing the color palettes of the red and blue versions seemed like an appropriate way to do that, without tarnishing the legacy of the original versions.”

CONCEPTS remains authentic to key design features of the original 2008 Red Lobster Release. Deon Point explains why: “In terms of classics, the Dunk is amongst the elites. The OG SB in particular, has a devout following, so we opted for the original tooling. We even forewent CONCEPTS branding on the padded tongue, staying true to our first collaboration. I think the details separate it from the rest. The metallic swoosh, metallic speckle, picnic lining, and rubber brands, have all become iconic over the years.”


Concepts x Nike SB Dunk Low "Purple Lobster"


CONCEPTS’ deep-rooted storytelling approach to collaboration puts them in a league of their own within the industry: “Going above and beyond has always been our approach to any collaboration,” Deon Point continues. “I still view every project with the same enthusiasm we did ten years ago. While we pride ourselves on storytelling, we prefer to do so with a luxury inspiration. That mindset all started with the Lobster for us while most assumed it was just based on seafood.”

Design features in the limited-edition CONCEPTS x Nike SB Dunk Low Pro OG QS (Voltage Purple/Voltage Purple) include:
Classic Nike Dunk SB Padded Tongue,
Metallic Swoosh,
Metallic Speckle Printed Uppers,
Picnic Table Print Sockliner,
Three Sets of Shoelaces,
and Two Sets of Lobster Claw Rubber Bands.
The sneakers come in a specially designed CONCEPTS box and are available in Men’s U.S. Sizes 4-12, 13, 14, 15.

The shoe will launch exclusively on Friday, December 14, at CONCEPTS locations in Cambridge MA, New York City (10AM), and Online (11AM EST) at www.cncpts.com with a retail price of $130.

CONCEPTS MASSACHUSETTS STORE IS LOCATED AT 37 BRATTLE STREET IN CAMBRIDGE’S HARVARD SQUARE.

CONCEPTS NEW YORK STORE IS LOCATED AT 225 HUDSON STREET IN NEW YORK CITY’S TRIBECA/SOHO NEIGHBORHOODS



Concepts x Nike SB Dunk "Purple Lobster"

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