Expected to release sometime next year, the upcoming collaboration, Nike SB X Jarritos Dunk Low has been revealed!
Nike SB X Jarritos Collaboration? Why Not?
A skate shoe collaboration between a beverage company and Nike SB may seem like a ridiculous joke on the surface level, but it's a perfect opportunity for NIKE, Inc.
Beyond simply getting the collab on Univision, Telemundo and other platforms catering to Spanish-speaking consumers, Nike is further cementing itself as a go to skate shoe brand for the growing Latinx community stateside and abroad. J Balvin is part of this larger company’s plan to build a loyal Latinx consumer base and Jarritos will also be one of the biggest compadres for the brand’s next phase.
Jarritos will also benefit from this partnership as it’s been looking to build out its lifestyle appeal. A recent limited edition run of bottles with Kith and its ongoing Bones by Jarritos NFT project have diversified its portfolio.
Nike SB X Jarritos Dunk Low Features
The Nike SB X Jarritos Dunk Low features a leather and canvas upper that indulges in varying shades of off-white, with the latter component favoring a beige tone. The profile swooshes deviate from their surroundings in a rich green hue which takes inspiration from the Mexican beverage company’s iconic jug logo, which is stamped on the lateral heel. Traditional “Nike SB” logos on the top of the tongue are stylized as Jarrito’s logo, further accentuating the relatively-muted skate sneaker with more green and orange flair. Moreover, the Peter Moore-designed outsole underfoot is clad in both green and orange colors as another nod to the unprecedented collaboration between two American giants.
Nike SB X Jarritos Dunk Low Release Date
No official release date has been confirmed by the brand, but the Nike SB X Jarritos Dunk Low is expected to drop before 2023 ends.
Nike SB X Jarritos Dunk Low Product Information
- Nike SB Dunk Low "Jarritos"
- Release Date: 2023
- Color: N/A
- Mens: N/A
- Style Code: FD0860-001
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