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Why So Sad? x Nike SB Dunk Low

John Rattray is a known skateboarder and advocate for mental health awareness. He created “Why So Sad?” to help open up the conversation about suicide prevention in skateboarding and elsewhere.

To promot and help the cause, Nike SB has teamed up with him to release a special edition SB Dunk Low that will be a large part of this year’s fundraising efforts.

The Why So Sad? x Nike SB Dunk Low features a Light Blue leather base and mesh tongues with Dark Blue tear-away swoosh overlays to reveal Yellow underneath. There's an embroidered skateboarding chicken motif on the lateral heel, co-branded insoles with graphic of a bird doing a sad grab, “Why So Sad?” branding on the inner tongue tag, and question marks embroidered on the heel tabs. A White midsole atop a translucent outsole completes the overall design.

A portion of the proceeds from the sale of these Nike SB X Why So Sad Dunk Lows, with art by Jon Horner, will go directly to the WhySoSad? fundraising efforts.

Where to Buy Why So Sad? x Nike SB Dunk Low

Look for the Why So Sad? x Nike SB Dunk Low to release on November 4th at select skate shops in the U.S and The retail price tag is set at $120 USD. Locally, it will be released on CommonwealthPH and We Legendary.

Update: 11/6 1PM


Trying at least make some of you guys smile.

Why So Sad? is a part of OG skater @ratt_ray grassroots campaign exploring psychology, health and suicide prevention in and around skateboarding. It’s an ongoing effort to find a light path into what can be an intimidating subject. The question in the title is a play on some old skate-trick names: The sad plant, melancholy (melon or sad) grab, and I recently realized that the “mayday” is a relevant one too. Part of the point is that that question, ‘Why So Sad?’ seems simplistic and almost flippant—like it’s making fun of the subject. But in fact, we’re not making fun, the point is to ask, “What if we take that question seriously? Where does that exploration lead us?



Coastal Blue

Sz. 6-13 | Php 6,195

Available now at WL KAMUNING (1pm-8pm)

Why So Sad? x Nike SB Dunk Low Product Information

  • Color: Coastal Blue/Light Blue-Light Current Blue-Speed Yellow-University Red
  • Style Code: DX5549-400
  • Release Date: November 4, 2022
  • Price: $120

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